Take a close
look at the products made by Eberlestock, and you’ll notice there’s
something that appears on, well, just about all of ‘em. The three
circles that make up our logo are more than an interesting motif, and
there’s a story behind them that’s never been told.
when I started making rifle stocks for the Olympic sport of biathlon, I
looked for ways to lighten them up. I skeleton-ized them, and cut away
material wherever I could. Applying some basic principles of
engineering, I made trusses in the stocks by drilling holes in them.
Done correctly, this allows you to maintain maximum strength in an
object while lightening it.
end of my stocks, I began cutting three holes, forming what became the
signature Eberle truss. For some reason, it felt right. And looked
right. Through the years, I always put these three rings in my racing
stocks. As I competed with them, I gained confidence in knowing that
they were there. They became a source of luck, and I always shot better
with rifles that had them. So they became my very private, and
Now that our
company is developing a broad range of performance-based products, and
is sharing them with the world, I thought that the world ought to know
what it’s getting when it buys from Eberlestock. We promise sensational
products, in which you’ll find unmatched features and unmatched
quality. But everything that we make comes with something else that’s
special: just a little bit of luck. And whether you’re shooting, or
climbing a mountain looking for a world record ram, or just going
fishing, well, we could all use a little extra luck. So, you’ll be glad to know that every item that we make comes
with its own set of Lucky Rings.
-- Glen Eberle
"I'd rather be lucky than good."
-Old fighter pilot saying
(...of course, we recommend trying